Albania’s Rise as a Must-Visit European Destination
Albania is surging with travelers: UN Tourism’s January 2025 Barometer reports 2024 arrivals were roughly +80% vs 2019, and INSTAT counted 10,155,640 foreign entries in 2023 (+34.6% y/y). Neighboring markets led the way in 2022 (58.9% of foreign arrivals from Kosovo, North Macedonia, and Montenegro). UNESCO sites like Butrint and the Historic Centres of Berat & Gjirokastër, plus coast‑to‑Alps variety, make it a standout—especially in May–June or Sept–Oct.
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